Winning the customer experience battle
Customer experience is king, queen, judge and jury. We are all customers. We like to get our problems solved quickly, accurately,…
Mobile data volumes are predicted to grow 25% year on year to 2020 . This growth will take mobile in many different directions.
A lot of growth will come from the types of data mobile users consume. Newf ile formats and an appetite for streamed video place new demands on data coverage and network performance. By 2021, mobile data is projected to account for 20% of total internet traffic, up from just 8% in 2017 .
The time people spend on their phones is increasing. IDC report that only 16% of the time we spend on smart phones is used to make calls, the remaining 84% is invested in ‘other things’ .
Another element of mobile growth doesn’t involve people at all. Machine to Machine [M2M] interactions via mobile technology are predicted to grow from 250 million to 1 billion exchanges over the next 5 years .
Whilst these numbers are exciting to consider, what does it all mean for business?
 GSMA Intelligence 2016
 Cisco Mobile Visual Networking Index Forecast 2016
 IDC ‘How do Smartphones Keep Users Engaged’
 GSMA Intelligence 2016
Mobile technology plays a pivotal role in putting businesses on a digital path, but there are also many practical benefits to choosing the right mobile services for your business. That decision can have immediate, tangible benefits for your business today and prepare you for tomorrow.
The Transformation Game Research 2017 informs how UK businesses are using mobile in 2017. It is mind-boggling to see just how much mobile usage there is.
|Percentage of respondents using mobile for business tasks on a daily basis|
At some point in the day, all business users are using mobile in one way or another. In some instances this usage increases significantly. For example, 72% of Managing Directors using mobile email on a daily basis [average 62%] and 60% of mobile users in the professional services sector use Social media [average 52%]. Most of what we do with mobile is done without thinking. It just works. But as a business leader, you want to get the most from your mobile service and make a real difference to the workplace. To achieve this goal, there are five things to consider:
The challenge for mobile service providers is knowing the difference between flexibility and tailoring. A ‘reversible jacket’ is flexible. It adjusts to your needs, but it is not tailored to your size, specifically. A tailored jacket fits you perfectly, but doesn’t adapt to your needs.
Services such as voicemail notifications tailored to specific customers is a simple but significant mobile feature. It’s tailored to your needs. It shows you care.
How about bolt on tariffs and services for different work groups within the business. This helps with productivity and also lets your employees or colleagues know you are listening.
And as security and compliance requirements become increasingly more important, working with a provider than can implement Mobile Device Management (MDM), offers a more effective way to manage your mobile estate and application usage.
Business communications is changing. Our ‘Transformation Game’ research show that 84% of UK businesses believe way we communicate is rapidly changing as a result of digital transformation Seemingly, digital transformation is not a goal, but a mindset and a way of approaching business. It means you have to move forward with digital in mind.
So much of the digital story points towards increased collaboration and visibility of people, processes and technology. Therefore, your mobile service should offer smart protection for lost devices, usage tracking and sophisticated management portals that deliver network visibility and reporting.
Knowing this is in place today provides the best starting point for a solid future roadmap of service development. It gives you peace of mind that your mobile ‘mindset’ is digital-ready.
Your mobile partner has to work with your needs in mind at all times. A mobile service that stands apart by combining a dedicated, business-only mobile network, designed for you is vital. We offer coverage improvement for ‘cold spots’ in the UK using Multinet, a converged a fixed-mobile solution utilising our award-winning hosted voice platform and dedicated account management for businesses of all sizes.
Growing businesses benefit from partners that stand by them every day to provide good service. But great partners also keep an eye on what’s ahead and how they can anticipate your future requirements. It’s what help you create a service advantage in your own businesses.
Our mobile service is built around this approach.
There has never been a better, more exciting time for mobile services.
The landscape of service providers is evolving away from traditional choices, and the opportunities presented by mobile have never been more relevant to business growth.
We look forward to joining you as you get down to mobile business.